Street Couture + Sports = UNDEFEATED Inc.

Love street couture? Love sports? If you answered yes to both, then UNDEFEATED is for you! UNDEFEATED makes great clothes that are influenced by the world of sports. Weather it be basketball, baseball, football, hockey, skateboarding, etc., Undefeated is into it too.

Last week I went to their new store that just opened in San Francisco. For those of you that are up on street couture, their location is the old HUF on Hayes. It was sad to see HUF close its brick and mortars in SF, But UNDEFEATED fills the gap nicely! I’ll tell you what, the store is sleek! On the wall where the sneakers are displayed, they have a huge mural with some of sports greats (you can see a little bit in the slideshow). This is a great new location! Now that they are in Northern California, I don’t have to travel to get my UNDEFEATED fix.

If you’ve never been to UNDEFEATED, you have to go check them out. The storefront in Vegas is always a stop for me when I’m in the Sin City (located across the street from the Hard Rock). Welcome to Northern California UNDEFEATED Inc.!

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Most photos courtesy of UNDEFEATED INC.

Brand Vitals






112.5 South La Brea Ave.
Los Angeles, CA. 90036
(323) 937-6077

3827 West Sunset Blvd # F
Los Angeles, CA 90026-1594
(323) 668-1315

2654 Main St # B,
Santa Monica, CA
(310) 399-4195 ‎

516 Hayes St.
San Francisco, CA. 94102
(415) 437-2800


4480 Paradise Rd # 400
Las Vegas, NV 89169-6535
(702) 732-0019


2-9-2 Gofuku-cho Aoi-ku
Shizuoka JP 420-0031

2F HOUSETON B.L.D.G 4-28-2 Jingumae Shibuya-ku
Tokyo JP 150 0001
+81 3-5772-2680 ‎

Welcome to the Begining

Hello world! I am Paul Terry Supat II. This blog, “Mom and Pop Shops,” is about small businesses that I believe are the true core of the American economy.One place that you will never find me hanging out at are shopping malls. The reason? Because I don’t want to be a sheep. Malls nowadays offer not much in terms of self expression. Throughout my life I have always enjoyed spending my money at stores that were truly unique. I’ve been to many boutiques, barbershops, bookstores, and hole in the wall restaurants from San Francisco to Manhattan.

These places may not have locations on every corner in every city, but that is exactly the point. When I travel to different cities, I don’t want to drink coffee at Starbucks because I know what they have to offer. Let’s move past the status quo and instead find and support places whose menus or brand selection we are not familiar with.

I’ve found that most of these places offer you, not only good service, gear, or cuisine, but also a piece of the subculture that they represent. I believe this is the beauty of America. People and places are different everywhere you go. Why not learn about them and stay fresh, educated, and well fed in the process? The days of huge superstores and shopping malls are in the past (or at least in mine). Stay tuned and find out what kind of businesses true creative Americans are running!